Psychology
Subconscious Loyalty Starts Here: How commitment bias locks in behaviour
Explore how commitment bias builds subconscious loyalty through micro-commitments, how brands and politicians exploit it, and practical ways to break the spell.
Consumer Psychology
Psychology
Social Proof at Parties: How anticipation triggers curiosity waves
Discover how anticipation and social proof spark curiosity waves at parties, from micro-cues and queues to threshold design and ethical, buzz-building reveals.
Money & Productivity
Smarter Purchases with Attention Bias: How It Saves You Money in an Instant
Use attention bias to spend less: focus on unit price, TCO and warranty, defuse retail triggers, and make faster, smarter purchases online and in-store.